Marketing information on many BMW makes and models.
See the BMW print ads from the 60's to today
1965 ROAD HOLDER...Record Holder THE NEW BMW
1967 It's no ordinary man who drives a BMW...
...particularly the superb BMW automatics. In this British ad, the
man who drives a BMW "is an individualist", "to whom time is important", who
needs "exceptional acceleration matched by good taste and high quality", a man
"who insists on sophistication and elegant style", and a man "to be envied."
1967 The new BMW Sports Coupe Why was it designed for
European sportsmen? Compare this ad-intended for USA audience-to the one
1970 BMW goes like schnell Like the "giant-killer",
the"goes like schnell" ad emphasizes BMW performance.
1971 Our exclusive Dreikugelwirbelwannenbrennraum.
1971 Hot Car from Bavaria. The caption reads: The
amazingly successful new BMW Bavaria. 6 cylinders. 2.8 liters. 130 mph. Under
1971 Take me to your husband. The caption reads: He's
never seen anything like the new BMW Bavaria. 6 cylinders. 2.8 liters. 130
mph. Under $5000. Wundercar!
1971 Schnell on wheels! The caption reads: The new BMW
Bavaria. 130 mph. 6 cylinders. 2.8 liters. Wundercar!
1971 Think fast. The caption reads: Think BMW Bavaria.
New. Swift. 130 mph. 6 cylinders. 3.0 liters. Wundercar!
1972 For five years straight, the readers of Car and Driver
have voted the BMW the world's best sports sedan.
1972 If you know about BMW, you either own one or want one.
1973 The driver's car. This ad is probably the
beginning of the "Ultimate Driving Machine" trademark ad.
1973 Introducing the brilliant new BMW 3.0 S. It brings you
all the advanced engineering you expect in a BMW, plus every luxury feature
you could possibly want.
1974 "For performance, handling and great fuel mileage, my new
BMW has got to be the best engineered car in the world."
1974 "Our new BMW is a unique combination of luxury,
performance and handling. And it's amazingly easy on fuel."
1975 The BMW 2002 is practical, roomy and economical. But in
spite of all that it isn't boring.
1976 The BMW 3.0Si. For those who deny themselves nothing.
1976 The BMW 530i. An engineer's conception of a luxury car,
not an interior decorator's.
1977 YOU DRIVE A BMW. IT DOES NOT DRIVE YOU. The 3 Series
1978 ONE OF THE FEW LUXURY SEDANS IN THE WORLD THAT WOULDN'T
BE LAUGHED OFF THE NURBURGRING.
1979 WHY TRAVEL THE HIGHWAY OF LIFE IN A BORING CAR?
1981 PERHAPS THE ONLY LUXURY COUPE WHOSE PERFORMANCE LIVES UP
TO ITS PRICE. BMW 633 Csi.
1981 A LUXURY SEDAN THAT SATISFIES BOTH THE PEOPLE WHO KNOW
MONEY AND THE PEOPLE WHO KNOW CARS.
1983 INTRODUCING THE PERFORMANCE SEDAN WITH A GENETIC
1983 THE SEDAN THAT DEFINED PERFORMANCE FOR A GENERATION OF
CARS UNFAMILIAR WITH THE TERM.
1984 IT CAN SAVE ENOUGH IN CHAUFFEUR SALARIES TO PAY FOR
ITSELF. BMW 733i.
1984 INTRODUCING THE ONLY SPORTS SEDAN MORALLY ENTITLED TO
BORROW THESE INNOVATIONS FROM BMW. BMW 325e.
1985 THE HOT ROD OF POLITE SOCIETY. BMW 325e.
1985 BMW PROVES THERE'S LIFE AFTER THE 50 PERCENT BRACKET.
1987 AGGRESSION HAS NEVER BEEN EXPRESSED WITH SUCH DIGNITY.
1987 THE BMW M3. BECAUSE ANYTHING WORTH DOING IS WORTH DOING
FANATICALLY. BMW M3
1989 THE BMW 3-SERIES. IT'S WHY SOME ENTHUSIASTS ARE MORE
ENTHUSIASTIC THAN OTHERS.
1990 THE BMW 318 IS BACK. WITH A VENGEANCE. BMW 318is
1990 ONE OF BMW'S GREATEST ACHIEVEMENTS: A CAR THAT REFUSES TO
GO DOWNHILL. BMW 325is
1991 TORQUE OF THE TOWN. BMW 540i
1994 THE ALL-SEASON ATTRACTION WITH ALL SEASON TRACTION.
BMW 325 Convertible
1994 THE 365-DAY VACATION. BMW 325 Convertible
1994 A STICK IS NO LONGER REQUIRED TO STIR YOUR SOUL. THE M3
AUTOMATIC. BMW M3
1994 THE ULTIMATE TANNING MACHINE. BMW 325 Convertible
1995 WE ADDED LUXURY AFTER LUXURY AND WE STILL COULDN'T MAKE
IT BORING. BMW 7 Series
1998 THE WAX CAN BARELY HANG ON. BMW M Roadster
Some things should flex. Some shouldn't. BMW 3 Series
Getting there used to be 1/2 the fun. BMW M3
Eyes are the window to the soul. BMW 5 Series
Introduce your heart to your throat. BMW M3
The closest you will ever get to being in two places at the same
time. BMW M5
BMW Z3, the only way to build a true roadster. BMW Z3 Roadster
Every car has its moment. This one has thousands per second.
BMW 3 Series
The most powerful argument for safety. BMW X5